The Do’s and Don’ts of Business Facebook Pages

Using Facebook for your business is a great way to get your business noticed without spending a fortune. Don’t think of it as “one more place you  have to advertise” because it really can be fun and easy. By keeping your Facebook page current and informative, your business can create a great online presence in conjunction with your website.
Do’s

Showcase your business by creating a great Facebook page. Your Facebook page is just as important as your website. Make sure you portray your business well on Facebook by making it easy to understand, honest, and relevant. When users “Like” your page, you want them to get a good impression about who you are and what you’re all about. Keeping an informative page helps users understand what your business does and how to access your services.

Keep your information up-to-date. Make sure to update your Facebook regularly for many reasons. First, by keeping things current, your content is fresh. Also, as you update your information, this gets your message in the users’ news feeds and keeps them involved. Create activity on your page for others to see.

Portray a friendly and fun internet personality. Facebook is a place for friends and fun. By creating a fun personality on your Facebook page, unlike your website, you offer a different kind of connection with your fans and friends. No one wants to be friends with someone uptight or too serious. Keep your content fun so users will keep visiting. Even if your business is serious, like a law firm or an ambulance company, there are ways to keep content positive and fun. Consider offering “Did You Know?” facts and other ways to create a positive light around your business.

Advertise tastefully. Create online contests, polls, and other ways users can be interactive. Get other Facebook users involved. By having fun contests, your users can enter and participate in fun challenges. Facebook is a great solution for affordable advertising and getting to know your customers better. Consider creating polls for users to rate your products and services. When users share their feedback on your products or services, other users see this as well.

Acknowledge your customers. Reply when a visitor posts a comment, link or picture on your page. A simple “Thanks!” or “Great idea!” creates a positive line of communication between your business and your customers. People love to be interact. That is why they are on Facebook in the first place. You create a positive connection when you keep your customers involved  in your business.

Follow other great businesses. Facebook is still new to a lot of people and everyone is still navigating how to make the most of it. By following other businesses on Facebook, you may be able to get ideas to improve your Facebook. Some great ones are Netflix, The Grass Pad, Oklahoma Joe’s and Chik-fil-a.

Don’ts

No spam.Annoying posts and advertisements will only irritate your fans. They’ll only continue to “Like” you if you give them something to like.

Don’t repeat yourself. Businesses who continue to post the same content will eventually be ignored. Even if you are committed to sending the same message, you can still create different ways to present things. Be creative and keep your content fresh and relevant.

Don’t be boring. Don’t just post ‘text’ updates. On Facebook, people don’t want to read a novel. Keep your posts simple and easy with pictures and different forms of media. Think about the things you like to see on Facebook and give users what they want.

Don’t give up!  Most importantly, don’t quit before Facebook begins to work for you. Every single Facebook user starts out with no friends or fans. Developing your business Facebook page can be a slow process. Continue to be persistent and keep a positive attitude. You and your customers will be glad you did.

You can LIKE my facebook page at www.facebook.com/davidknowssearch

For more advanced facebook strategies, read How to Get Your Facebook Posts to Populate in the News Feed More Often

Some Handy Tools for the DIY Internet Marketer

You know what’s cool about the internet? There’s so much cool stuff available for business owners who are looking to learn more about Internet Marketing.  You know what’s not cool?  There’s SO MUCH cool stuff available, that sometimes it’s difficult to know where to start.

So in order to help out the DIY (do it yourself) Internet Marketer, I’ve put together this list of great tools that will help you with everything from SEO and SEM to Social Media and Web 2.0.  I hope you find it useful.

Find out how many people are searching for your products and services. The Google Keyword Estimator is pretty handy.  It only gives numbers for Google, but since we know that Yahoo!/bing gets around 30% of searches, you can do a little estimation to find your true search numbers.


Here’s a pretty cool way of looking at the elements of SEO. The Periodic Table of SEO Ranking Factors.

This site will show you the Keyword Density on your web page.

Need fresh content for your website, blogs or articles?  Textbroker does a pretty good job. You can choose the quality of the article and even get revisions if you’re unimpressed.
Check your backlinks with Domain-Pop or the more recognized SEOMoz Open Site Explorer.

PRWeb and Ezine Articles are great places to submit content in order to get more backlinks. TLA has thousands of publishers for relevant, authoritative links.

Looking to improve your Google Places profile? Local Search Portals use these sources for their data.

Want to start a blog? WordPress is an industry standard.

Blogger is very user friendly as well.

For SEO optimized, professional video, check out WebRocket Video. For a cool slide show that you can probably do yourself, I like Animoto.

The Grass Pad in Olathe does a great job of engaging their customers on facebook.  Follow their lead.

Set up a Google Alert to monitor your name, your business name, or anything else you’re interested in.

“Spy” on (monitor) Social Media with these tools.

twitter.com/search
youropenbook.org
bing.com/social
spy.appspot.com


My favorite SEO Education Podcast: SEO 101.
[This episode is specific to Do-it-yourself SEO.]

Believe it or not, there’s some pretty valuable stuff on Internet Marketing available in books!  I especially like books about Google because I think it’s important to understand the origins of our future machine overlords.  LOL.

And for my friends in the American Rental Association, here’s an article about Rental Companies Experimenting with Social Media.

I hope you find these tools helpful.  If you have some success, I’d love to hear about it. Comment here on the blog or write me a note at facebook.com/davidknowssearch.  Thanks!

David McBee, Internet Marketing Strategist