Search Engine Optimization

Search Engine Optimization is the act of making your website more “likeable” to the search engines so that it will rank higher in the organic section of SERP (Search Engine Results Page). This is accomplished with onsite SEO and offsite SEO. Onsite SEO consists of coding, title tags, html, content creation, site maps and other […]

Unlocking Some of the Mysteries of Online Marketing Part 2 of 3 • Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Search Engine Marketing / Pay-Per-Click Google’s version of pay-per-click is called AdWords. Keeping this as simple as possible, here’s how it works. A dentist wants his listing to show when someone Googles “Tulsa dentists”. He signs up for an AdWords account, and bids on that keyword. Let’s say he’s willing to pay $3 every time […]

Online Reputation Management SlideShare Presentation

  [View on SlideShare] Online Reputation Management by David McBee — Presentation Transcript UNDERSTANDING ONLINE REPUTATION MANAGEMENT • Do your potential clients see negative reviews, bogus claims, and “Rip-Off Report-type” links when they look for you by name on search engines?• Negative reviews can cost you thousands of dollars in business and permanently damage your […]

Planning Your Internet Marketing Budget

“What should my internet marketing budget be?” This is a question I hear a lot. But it’s the wrong question to ask. “Should I invest in Sponsored Links (Pay-Per-Click Advertising), SEO (Search Engine Optimization), or Social Media?” Also not the right question. The right question to ask might be, “How should I invest in internet […]

An Index of Common SEO and Internet Marketing Terms

301 Redirect – Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. A 301 redirect tells search engines that the move is permanent (as opposed to temporary) and gives full domain authority to the new other URL. […]

Link Building

Link Building is arguably the most important element of search engine optimization. And it is also one of the most complex elements of any SEO strategy. So many questions. How many links do I need? What kinds of links do I need? How can I acquire links? Should I build them? Should I buy them? […]

Interests

Search Engine Optimization Search Engine Marketing Link Building Social Media, Blogging & Web 2.0 Infographics

What is Your Internet Strategy?!

Internet Marketing is vital to your business’s success; and there are more avenues to explore than ever before. Consider that at one time, not so long ago, all a business needed in order to have some success online, was a website and a link in the local online yellow pages. Today, business owners need to […]

Looking at SEO before building a website

I just got a call from a friend who knew I “have something to do with websites and Google, right?” 🙂 She asked if I would help her out with something. She then proceeded to tell me that her web designer wasn’t making her very happy. Apparently, he had completed her website, gotten his final […]

Unlocking Some of the Mysteries of Online Marketing Part 1 of 3 • The Geography of the SERP and Local/Maps Enhancement

I don’t hear it as much as I used to, but when people find out I’ve visited the Google campus and been Certified in Google AdWords, the first question they would inevitably ask me would be “How do I get my business on the first page of Google?” “Good question.” I would reply. “Let me […]